Fiat - "Tunnel" by ANDY Awards 2015
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Fiat - "Tunnel"
This ad is part of the ACT Responsible Collection
- Brand: Fiat
- Country: Brazil
- Advertiser: Fiat
| Title | Tunnel |
| Agency | Leo Burnett Tailor Made |
| Campaign | Dont Make-Up And Drive |
| Advertiser | Fiat |
| Brand | Fiat |
| Posted | June 2014 |
| Business Sector | Cars |
| Media Type | |
| AI Description | The Fiat advertisement displays a surreal and eye-catching image inside a dimly lit tunnel. A vibrant explosion of pink and purple colors erupts on the left side of the image, symbolizing the suddenness and impact of a car accident. The colors contrast with the muted grays of the tunnel walls and the road. The ad conveys a strong visual message on road safety, urging drivers to avoid distractions, particularly makeup application while driving. The Fiat logo is subtly present, tying the message of safety to the brand's corporate social responsibility efforts. The tagline, "Don’t make-up and drive," reinforces the ad's cautionary message. |
| Creative Director | Marcelo Reis |
| Creative Director | Alessandro Bernardo |
| Creative Director | Vinicius Stanzione |
| Art Director | Marcelo Rizerio |
| Copywriter | Christian Fontana |