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ANDY Awards

Creative Award
New York, United States
HBO Go - "Unconditional Love" by ANDY Awards 2015

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TitleUnconditional Love
Agency
Campaign Awkward Family Viewing
Advertiser Home Box Office, Inc.
Brand HBO Go
PostedJune 2014
Product Girls
Business Sector TV/Radio Programs & Stations
Media Type Television
Length
AI Description The ad opens with a mother and daughter sitting on a couch in a cozy living room. The mother begins an awkward conversation about how she would be happy if her daughter were a lesbian, expressing acceptance regardless of her orientation. Meanwhile, the daughter seems uncomfortable and wants to focus on watching TV. The awkwardness rises as they watch a show depicting two women kissing, symbolizing the content available on HBO Go. The ad cleverly mixes humor and family dynamics, subtly promoting HBO Go as a way to enjoy shows privately, away from family interruptions. The visuals shift back and forth between the mother-daughter interaction and scenes of the TV show. The ad concludes with the tagline, emphasizing the freedom and availability offered by HBO Go on various devices.
Editing Company
Production Company
Director
Director of Photography (DOP)
Executive Producer
Chief Creative Officer
Executive Producer
Copywriter
Copywriter
Head of Production
Producer
Account Director
SVP, Digital Strategy
Editor
Editor
Post Production