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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Shoes" by ANDY Awards 2015

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TitleShoes
Agency
Campaign Bad Fit
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedJune 2014
Business Sector Department Stores, Supermarkets
Tagline Best Get There Early
Media Type Print
Length
Market United Kingdom
AI Description The Harvey Nichols Shoes ad humorously captures the urgency of not missing out on a sale with a play on oversized, ill-fitting shoes. It features a woman’s legs in bright, gold high heels that are visibly too large, creating a humorous, eye-catching visual. The wooden floor and simple, elegant background focus attention on the main visual gag while emphasizing the minimalist and classy nature of the ad. The tagline "The Harvey Nichols Sale: Best Get There Early" enhances the comedic message about the rush to grab the best deals before everything is gone.
Media Agency
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Business Director
Account Planner
Agency Producer
Account Manager
Retoucher
Retoucher
Photographer
Designer
Typographer
Head of Print
Photographer Stanley’s King Henry
Retoucher Stanley’s King Henry
Designer Stanley’s King Henry
Marketing Manager – Harvey Nichols
Marketing Manager – Harvey Nichols