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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Shirt" by ANDY Awards 2015

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TitleShirt
Agency
Campaign Bad Fit
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedJune 2014
Business Sector Department Stores, Supermarkets
Tagline Best Get There Early
Media Type Print
Length
Market United Kingdom
AI Description The Harvey Nichols ad features a humorous take on the urgency of shopping sales. A man is wearing a camouflage-patterned shirt that is undersized and fits very tightly, emphasizing the consequences of arriving late to a sale. The text 'THE HARVEY NICHOLS SALE' is prominently displayed on the right side with the tagline 'BEST GET THERE EARLY,' suggesting that the best deals go quickly. The ad utilizes simplicity, humor, and a contemporary design to convey its message effectively. It visually captures attention through the absurdity of the small, tight-fitting shirt, making a point about the importance of timing when it comes to fashion sales.
Media Agency
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Business Director
Account Planner
Agency Producer
Account Manager
Retoucher
Retoucher
Photographer
Designer
Typographer
Head of Print
Photographer Stanley’s King Henry
Retoucher Stanley’s King Henry
Designer Stanley’s King Henry
Marketing Manager – Harvey Nichols
Marketing Manager – Harvey Nichols