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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Bikini" by ANDY Awards 2015

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TitleBikini
Agency
Campaign Bad Fit
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedJune 2014
Business Sector Department Stores, Supermarkets
Tagline Best Get There Early
Media Type Print
Length
Market United Kingdom
AI Description The Harvey Nichols ad features a close-up of a woman's torso in a colorful bikini, juxtaposed with bold text stating "The Harvey Nichols Sale" with the tagline "Best Get There Early." The imagery playfully conveys urgency and excitement about the sale, suggesting that failure to arrive early might result in less desirable options. The background is minimal, emphasizing the model and the vibrant bikini. The ad blends humor with high-fashion elements, appealing to trend-conscious consumers.
Media Agency
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Business Director
Account Planner
Agency Producer
Account Manager
Retoucher
Retoucher
Photographer
Designer
Typographer
Head of Print
Photographer Stanley’s King Henry
Retoucher Stanley’s King Henry
Designer Stanley’s King Henry
Marketing Manager – Harvey Nichols
Marketing Manager – Harvey Nichols