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ANDY Awards

Creative Award
New York, United States
Intel - "Look Inside: Carolyn Duran and the Pursuit of Conflict-free " by ANDY Awards 2015

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TitleLook Inside: Carolyn Duran and the Pursuit of Conflict-free
Agency
Campaign Look Inside.
Advertiser Intel Corporation
Brand Intel
PostedMay 2014
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
Market United States
AI Description This Intel ad focuses on the journey toward manufacturing conflict-free microprocessors. It highlights the essential minerals—gold, tin, tantalum, and tungsten—used in technology products, and discusses the harsh realities of mineral sourcing in regions like the Democratic Republic of the Congo, where these resources often finance warlords. The ad features Intel engineer Carolyn Duran, who speaks about the challenge and responsibility of creating a conflict-free supply chain. The visuals include various scenes of digital elements morphing into processors and graphics illustrating the minerals' journey from mines to production. There's a poignant narrative about ethical sourcing, corporate social responsibility, and the commitment to innovation and fairness. The ad concludes with Intel branding and a tagline encouraging viewers to "Look Inside."
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