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ANDY Awards

Creative Award
New York, United States
HBO Go - "Game of Thrones | First Cousins" by ANDY Awards 2015

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TitleGame of Thrones | First Cousins
Agency
Campaign Awkward Family Viewing
Advertiser Home Box Office, Inc.
Brand HBO Go
PostedApril 2014
Business Sector TV/Radio Programs & Stations
Media Type Television
Length
Market United States
AI Description The ad opens with a family of four sitting in a cozy living room, watching "Game of Thrones" on TV. The expressions on their faces range from concentration to slight discomfort. The scene on the television reveals a dramatic moment from the show. A voiceover chimes in with a humorous comment about "Nana and Grandpa Joe being first cousins," adding an awkward layer to the situation. The family shares awkward glances. As the tension builds, the message "Might be a good time for HBO GO" appears on the screen, suggesting the benefits of watching HBO privately on personal devices like smartphones and tablets, away from family settings. The ad ends with the HBO GO logo, encouraging viewers to enjoy HBO "far, far away from your parents.”
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