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ANDY Awards

Creative Award
New York, United States
HBO Go - "What's He In" by ANDY Awards 2015

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TitleWhat's He In
Agency
Campaign Awkward Family Viewing
Advertiser Home Box Office, Inc.
Brand HBO Go
PostedApril 2014
Product Game of Thrones
Business Sector TV/Radio Programs & Stations
Media Type Television
Length
Market United States
AI Description The HBO Go advertisement focuses on a family's experience watching television together. Seated in the living room, parents, a son, and a daughter are watching "Game of Thrones" on TV. Their discussion is filled with confusion and humorous misidentifications of characters, creating an awkward atmosphere. As they mention various characters, notably someone they mistake for actor Paul Rudd, the interaction serves to highlight generational misunderstandings. The setting is cozy, with a casual, familial vibe emphasized by the pizza boxes indicating a relaxed family night. The ad cleverly introduces HBO Go by suggesting privacy and a more personalized viewing experience, ending with the tagline "Might be a good time for HBO GO." This highlights the convenience of streaming content away from awkward family moments.
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