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ANDY Awards

Creative Award
New York, United States
HBO Go - "Appreciation" by ANDY Awards 2015

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TitleAppreciation
Agency
Campaign Awkward Family Viewing
Advertiser Home Box Office, Inc.
Brand HBO Go
PostedApril 2014
Product True Blood
Business Sector TV/Radio Programs & Stations
Media Type Television
Length
Market United States
AI Description The ad for HBO Go, titled "Appreciation," takes place in what seems to be a cozy living room. A teenage boy is sitting on a yellow couch next to his mother. He appears uncomfortable as they're watching TV, which is showing a steamy scene from the series 'True Blood'. The camera captures the son's expression of awkwardness and embarrassment as he tries to find something else to do. His mother, casually flipping through a magazine, is somewhat engrossed in the scene. The ad cleverly suggests using HBO Go to watch shows privately, without your parents around, emphasizing that HBO Go allows streaming on personal devices. The ad employs humor and relatability, especially for younger viewers who may have experienced similar awkward situations at home. The tagline, "Might be a good time for HBO GO," appears, highlighting the convenience and privacy offered by the streaming service.
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