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ANDY Awards

Creative Award
New York, United States
HBO Go - "Your Choice" by ANDY Awards 2015

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TitleYour Choice
Agency
Campaign Awkward Family Viewing
Advertiser Home Box Office, Inc.
Brand HBO Go
PostedApril 2014
Product Girls
Business Sector TV/Radio Programs & Stations
Media Type Television
Length
Market United States
AI Description The ad for HBO Go humorously captures the uncomfortable experience of watching an awkward TV series, HBO's "Girls," with family. It opens with a father and daughter sitting on a couch, the father holding a bowl of popcorn. They're watching a scene that's visibly awkward and sexually explicit. The daughter looks uncomfortable as the father stands beside her. As the audio dialogue plays, highlighting the awkwardness, the camera pans to show the TV screen displaying a steamy scene. The ad humorously contrasts the intimate onscreen content with the discomfort of watching such scenes with parents. The ad concludes with the HBO Go logo, emphasizing the option to watch content conveniently and privately away from parents. The slogan assures that HBO Go offers the best of HBO on your favorite devices, enabling a more comfortable viewing experience.
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