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ANDY Awards

Creative Award
New York, United States
Jardiland - "Dog Fat Pants" by ANDY Awards 2015

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TitleDog Fat Pants
Agency
Campaign Fat Pants
Advertiser JARDILAND
Brand Jardiland
Date of First Broadcast/Publication 2014 / 4
Business Sector Pet Food, Pet Care Products & Services
Media Type Magazine
AI Description The ad features a humorous image of a bulldog standing on its hind legs in a kitchen, wearing oversized pants to suggest weight loss. Next to the dog is a pack of Jardiland light biscuits, indicating that the product helps pets maintain or lose weight. The clean, modern kitchen setting accentuates the playful nature of the image. Overall, the ad effectively uses humor and a relatable scenario to promote a diet product for dogs.
Chief Creative Officer
Chief Creative Officer
Art Director
Creative Director
Photographer
Retoucher
Chief Executive Officer (CEO)
Art Director
Creative Director
Co-Founder
Co-Founder
Co-Founder
Art Buyer
Art Buyer
Account Director
Account Director