Google / Warner Bros. - "The Hobbit" by ANDY Awards 2015
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| Title | The Hobbit |
| Agency | North Kingdom |
| Campaign | A Journey Through Middle-Earth |
| Advertiser | |
| Brand | Google / Warner Bros. |
| Date of First Broadcast/Publication | 2013 |
| Product | The Hobbit: The Desolation of Smaug |
| Business Sector | Cinema Production |
| Media Type | Case Study |
| Length | |
| AI Description | The ad promotes 'The Hobbit: The Desolation of Smaug' by launching an innovative interactive web experience in collaboration with Google and Warner Bros. It showcases how fans can explore Middle Earth through Chrome on mobile devices without downloading anything. The application incorporates HTML5, Web Audio, and WebGL technologies, creating an immersive and visually engaging experience. Users can interact with a virtual map based on Tolkien's original hand-drawn maps, navigating through iconic locations like Trollshaw and Rivendell. The ad highlights the seamless integration between film material and 3D digital environments, allowing fans to meet characters and explore various settings from the film. The cutting-edge project demonstrates the evolution of the mobile web, enabling rich storytelling and user-controlled experiences across devices, offering a new way to engage with the film's universe. |