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ANDY Awards

Creative Award
New York, United States
Intel - "Look Inside: Mick Ebeling" by ANDY Awards 2015

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TitleLook Inside: Mick Ebeling
Agency
Campaign Look Inside.
Advertiser Intel Corporation
Brand Intel
PostedMarch 2014
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
Market United States
AI Description The ad follows Mick Ebeling's journey to Sudan to help Daniel, a boy who lost his arms during a war, by using 3D printing to create prosthetic limbs. The narrative details the use of technology to empower and transform lives. Mick's efforts lead to the establishment of a 3D printing lab in Sudan, allowing local communities to learn and produce prosthetics independently. The visual storytelling is impactful, showcasing the emotional moment when Daniel tries on his new arm, symbolizing hope and the potential for change. The ad closes with the question 'How do you unlock the potential to change lives?' emphasizing the message of empowerment through technology.
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