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ANDY Awards

Creative Award
New York, United States
Intel - "Look Inside. Erik Weihenmayer" by ANDY Awards 2015

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TitleLook Inside. Erik Weihenmayer
Agency
Campaign Look Inside.
Advertiser Intel Corporation
Brand Intel
PostedFebruary 2014
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
Market United States
AI Description The ad opens with a visually stunning shot of the mountains at sunrise, highlighting a climber determinedly making his way upwards. The voiceover delivers an introspective message about discovering internal strength and potential despite external challenges. We learn that this climber, Erik Weihenmayer, is blind and yet he has reached the summit of the world’s tallest mountains, an achievement shared by only a select few. The ad captures dramatic moments of the climb, emphasizing physical and emotional endurance while showcasing vast, breathtaking landscapes. It transitions to a personal scene with Erik and his family at home, highlighting the human aspect of his story. The ad effectively combines visuals and narrative to inspire and motivate, leading to the Intel slogan "Look Inside." This message is subtly linked to Intel's technological prowess and its ability to enable discovery through innovation.
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