Converse - "Lunch Money" by ANDY Awards 2015
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Converse - "Lunch Money"
- Brand: Converse
- Country: United States
- Advertiser: Converse
| Title | Lunch Money |
| Agency | Anomaly |
| Campaign | Shark/Lunch Money |
| Advertiser | Converse |
| Brand | Converse |
| Posted | November 2013 |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The Converse ad titled 'Lunch Money' begins by presenting an upside-down cityscape in black and white, capturing an urban vibe. The audio encourages viewers to imagine shaking the world and collecting its 'lunch money.' This metaphorical act of shaking refers to unleashing potential and creativity, symbolized by images of streets, buildings, and everyday urban life. The visuals play with perspective, simultaneously suggesting chaos and dynamic creativity. As the shaking continues, the imagery reverts to familiar street scenes and close-ups of Converse sneakers. The ad closes with the tagline “Shoes are boring. Wear sneakers,” promoting individuality and the energetic spirit of the Converse brand. |
| Production Company | Smuggler |
| Copywriting | Smuggler |
| Creative Director | Mike Byrne |
| Creative Director | Ian Toombs |
| Creative Director | Mat Jerrett |
| Creative Director | Simone Moessinger |
| Copywriter | Dan Shapiro |
| Agency Producer | Amy Bonin |
| Strategic Business Lead | Jill Ong |
| Account Director | Joel Sussman |
| Mixer | Tom Goldblatt |
| Director | Jun Diaz |
| Executive Producer | Allison Kunzman |
| Editor | Akiko Iwakawa |
| Executive Producer | Nick Hayes |
