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ANDY Awards

Creative Award
New York, United States
Intel - "Look Inside: Jack Andraka" by ANDY Awards 2015

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TitleLook Inside: Jack Andraka
Agency
Campaign Look Inside.
Advertiser Intel Corporation
Brand Intel
PostedOctober 2013
Business Sector Consumer Electronics & Audio-Visual
Media Type Web Film
Length
Market United States
AI Description The Intel ad focuses on Jack Andraka, a young prodigy who made waves in the scientific community by developing an early detection method for pancreatic cancer at the age of 15. It begins with a suspenseful announcement of Jack's victory in winning a prestigious award, illustrating a packed auditorium filled with excited participants and spectators. As the announcement is made, Jack is seen leaping from his chair, exclaiming in joy and disbelief as he makes his way to the stage. The advertisement shifts to highlight his journey – the insights and challenges he overcame, juxtaposing scenes from his high school biology class to meticulous moments in a laboratory. Emotional shots of his focused eyes examining through a microscope, drawing on graph paper, and rejecting letters remind viewers of his perseverance against the odds. As Jack receives the applause and recognition on stage, the confetti rains down, amplifying the celebratory mood. The ad wraps up by emphasizing Intel’s commitment to nurturing young minds like Jack, with the tagline "Look Inside" encouraging viewers to see the potential in unconventional ideas.
Sound Design Company
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Agency Producer
Production Company Farm League
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Director of Photography (DOP)
Editing Company Farm League
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