Activision - "The Law of the Jungle" by ANDY Awards 2015
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Activision - "The Law of the Jungle"
- Brand: Activision
- Country: United States
- Advertiser: Activision
| Title | The Law of the Jungle |
| Agency | 72andSunny |
| Campaign | Destiny |
| Advertiser | Activision |
| Brand | Activision |
| Posted | May 2013 |
| Product | Destiny |
| Business Sector | Video Games/Consoles |
| Media Type | Web Film |
| Length | |
| AI Description | The ad for Activision's game 'Destiny' opens with an iconic cinematic shot of the Earth seen from the moon, setting the stage for an epic, futuristic adventure. Giancarlo Esposito narrates a powerful, timeless jungle tale, weaving themes of unity and survival. As he speaks, we see a group of armored soldiers traversing the lunar landscape. The visuals are dramatic, with detailed spacesuits and weapons visible in the moonlit scene. The story moves to intense battle sequences on different terrains, portraying fierce combat between the soldiers and various alien creatures. Explosions and dynamic action shots emphasize the high-stakes adventure. The scenes cut between the battles and Esposito reading the story to his son, creating a bridge of old and new storytelling techniques. The ad ends with the game's title and pre-order information, creating an urge to join this epic journey into a new world. |
| Chief Creative Officer | Glenn Cole |
| Executive Creative Director | Frank Hahn |
| Director | Jon Favreau |
| Production Company | Pacific Rim Films |
| Creative Director | Tim Wolf |
| Copywriter | Tim Wolf |
| Creative Director | Peter Vattanatham |
| Designer | Peter Vattanatham |
| Designer | Vincent Barretto |
| Head of Production | Sam Baerwald |