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ANDY Awards

Creative Award
New York, United States
Land Rover - "Toasted Goliath Tarantula" by ANDY Awards 2015

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TitleToasted Goliath Tarantula
Agency
Campaign Adventure Rating/Eating Out
Advertiser Jaguar Land Rover
Brand Land Rover
PostedMay 2013
Business Sector Cars
Media Type Print
AI Description The ad features a trio of large, realistic Goliath Tarantulas carefully skewered and arranged as a dish in a shallow stone bowl. Accompanied by vibrant red peppers, the unusual meal connotes a sense of adventure and daring—themes synonymous with the Land Rover brand. The creative direction showcases the audacity and thrill associated with exploring the unknown. The background features neutral tones that help highlight the bowl, creating a focus on the unique dish presentation. This visual metaphor aligns with the adventurous spirit of Land Rover, suggesting a journey into the unknown where even the extraordinary can become commonplace.
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Art Director
Head of Production
Account Manager
Photographer