andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Nike - "The Nike SB app" by ANDY Awards 2014

Filter results by

TitleThe Nike SB app
Agency
Campaign The Nike SB app
Advertiser Nike
Brand Nike
PostedMarch 2014
Business Sector Apparel, Fashion & Footwear
Media Type Case Study
Length
AI Description The ad showcases the Nike SB app designed for skateboarders, offering tools to track progress and learn new tricks through a multi-angle video system. It emphasizes community engagement, as users can film and share their tricks, participate in challenges, and connect globally. Skaters can control video playback, altering speed with their phone's accelerometer. The ad highlights the Trick Tree, a comprehensive database of skateboarding tricks, and promotes competitions where users can challenge others in a virtual game of skate. This innovative platform bridges global connections, evidenced by a launch event involving top skaters performing tricks, watched live by thousands on YouTube. The advertisement showcases sleek visuals, including skateparks and city landscapes, with energetic and youthful vibes.
Executive Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Copywriter
Agency Producer
Creative technologist Jesse Green
Graphic Designer
Graphic Designer
Graphic Designer
Executive Producer
Digital Producer
Digital Producer
Technical Developer
Technical Developer
Technical Developer
Technical Developer
Technical Developer
Technical Director