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ANDY Awards

Creative Award
New York, United States
RadioShack - "The Phone Call" by ANDY Awards 2014

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TitleThe Phone Call
Agency
Campaign Do. It. Together.
Advertiser RadioShack Corporation
Brand RadioShack
PostedFebruary 2014
Business Sector Drugstores, Specialty Stores
Tagline Do. It. Together.
Media Type Television
Length
AI Description The advertisement for RadioShack, titled "The Phone Call," humorously revives nostalgia from the 1980s. It begins with two employees receiving a call informing them that "the 80's called", indicating that it's time for an upgrade. The scene quickly transitions as iconic 1980s characters like Alf, Hulk Hogan, and Teen Wolf invade the store, symbolically taking back the old RadioShack. Mary Lou Retton, styled in her gymnastics leotard, humorously carries out old electronics. The ad cleverly uses 1980s pop culture figures to illustrate the outdated nature of the store, prompting a dramatic makeover. By the end of the ad, the old clutter gives way to an updated, sleek, and modern store filled with current electronics. The tagline "Do. It. Together." encourages collaboration and modernization, leaving an impression that RadioShack is ready for the future. The ad aired during the super bowl, emphasizing its cultural and broad audience appeal.