If Only For A Second
Brand
Fondation Mimi
Advertiser
Mimi Foundation
Agencies
Leo Burnett Paris, Prodigious, Saint Denis
Country
France
Activity
Disease Awareness, Support Groups & Associations
Media
Branded Content, Print
June 17th, 2013 , at the initiative of the Mimi Foundation and in collaboration with Leo Burnett France , 20 cancer patients participated in a unique makeover experience .
They were invited to a studio where they got their hair and makeup done without being able to see themselves during the transformation.
A photograph then immortalized the moment they opened their eyes.
This discovery allowed them to forget the disease, if only for a second.
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They were invited to a studio where they got their hair and makeup done without being able to see themselves during the transformation.
A photograph then immortalized the moment they opened their eyes.
This discovery allowed them to forget the disease, if only for a second.
Awards (1)
- Bronze - Public Service | Events
