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ANDY Awards

Creative Award
New York, United States
350 Action - "Climate Name Change" by ANDY Awards 2014

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TitleClimate Name Change
Agency
Campaign Climate Name Change
Advertiser 350 Action
Brand 350 Action
PostedAugust 2013
Business Sector Charities, Foundations, Volunteers
Media Type Web Film
Length
Market United States
AI Description The ad 'Climate Name Change' produced by 350 Action uses humor and satire to comment on the ongoing issue of climate change. It begins by mentioning the traditional naming system for hurricanes and questions why these storms are named after seemingly benign human names. The ad proposes a new system where strong storms are named after policymakers who deny climate change. The visuals include animations of newscasts, seamlessly blending humor with mock seriousness, as "Hurricane Marco Rubio" and "Hurricane Michele Bachmann" are discussed. The ad concludes with a call to action, prompting viewers to sign a petition advocating for this change through climatenamechange.org, emphasizing the urgency and importance of acknowledging climate change.
Production Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Creative Director
Art Director
Designer
Head of Production
Creative Technology Director
Account Director
Business Director
Account Planner
Director
Director of Photography (DOP)
Editing Company Big Sky Edit
Music APM Music
Stock Footage T3Media
Photographer Magnum photos