| Title | Blake and Drain |
| Agency | Wieden + Kennedy |
| Campaign | Lift Your Game |
| Advertiser | Nike |
| Brand | Jordan |
| Posted | August 2013 |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | I'm Your Puppet |
| AI Description | This Nike Jordan ad, set in a black-and-white urban basketball court, features NBA star Blake Griffin. He encounters a confident young fan, Darryl Drain, sporting oversized glasses and an 'I'm Your Puppet' soundtrack, who boasts his shooting prowess, claiming, 'Can the butterfly sing?' The light-hearted exchange leads to a spontaneous street basketball game with Darryl making unexpectedly impressive shots. The ad showcases a sense of community, playfulness, and athleticism, culminating with Griffin executing an impressive dunk, promoting the 'Super.Fly 2' sneakers with the tagline 'Lift Your Game.' |
| Production Company | Imperial Woodpecker |
| Editing Company | MacKenzie Cutler |
| Special Effects / VFX | The Mill New York |
| Creative Director | Jimm Lasser |
| Creative Director | Gary Van Dzura |
| Copywriter | Eric Helin |
| Art Director | Erwin Federizo |
| Producer | Jesse Brihn |
| Executive Creative Director | Scott Vitrone |
| Executive Creative Director | Ian Reichenthal |
| Head of Production | Lora Schulson |
| Director | Stacy Wall |
| Executive Producer | Doug Halbert Halbert |
| Executive Producer | Charlie Cocuzza |
| Line Producer | Andrew Travelstead |
| Director of Photography (DOP) | Guillermo Navarro |
| Music | Good Ear Music Supervision |
| Telecine | Company 3 |
| Audio Post Production | Heard City |