Jordan - "Blake and Drain" by ANDY Awards 2014

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TitleBlake and Drain
Agency
Campaign Lift Your Game
Advertiser Nike
Brand Jordan
PostedAugust 2013
Business Sector Sneakers / Athletic Footwear
Media Type Television
Length
Market United States
Soundtrack I'm Your Puppet
AI Description This Nike Jordan ad, set in a black-and-white urban basketball court, features NBA star Blake Griffin. He encounters a confident young fan, Darryl Drain, sporting oversized glasses and an 'I'm Your Puppet' soundtrack, who boasts his shooting prowess, claiming, 'Can the butterfly sing?' The light-hearted exchange leads to a spontaneous street basketball game with Darryl making unexpectedly impressive shots. The ad showcases a sense of community, playfulness, and athleticism, culminating with Griffin executing an impressive dunk, promoting the 'Super.Fly 2' sneakers with the tagline 'Lift Your Game.'
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