Fiat - "Hero Hug" by ANDY Awards 2014
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Fiat - "Hero Hug"
- Brand: Fiat
- Country: Brazil
- Advertiser: Fiat
| Title | Hero Hug |
| Agency | Leo Burnett Tailor Made |
| Campaign | Hero Hug |
| Advertiser | Fiat |
| Brand | Fiat |
| Posted | May 2013 |
| Business Sector | Cars |
| Media Type | Collectible Design |
| Length | |
| Market | Brazil |
| AI Description | The Fiat 'Hero Hug' ad creatively blends popular superhero characters with the real-world issue of child safety in cars. Teaming up with the Justice League, including icons like Batman, Wonder Woman, and The Flash, the ad highlights a pressing concern in Brazil: traffic accidents as a leading cause of child mortality. Through vibrant animations, it showcases customized seatbelt covers designed as superhero arms, making seat belts more appealing to children and encouraging them to buckle up. The ad begins with the Fiat and Justice League logos, followed by a visual explainer of the issue in Brazil. The heroes' image appears, emphasizing their readiness to fight the 'villain'. The narrative unfolds showing the design and creation process of the seatbelt covers and culminates in children joyfully wearing them in cars. The message elegantly balances safety education with the thrill of superhero adventures, making it both engaging and educational for young audiences. |
| Executive Creative Director | GUILHERME JAHARA |
| Creative Director | Rodrigo Jatene |
| Copywriter | Caio Lekecinskas |
| Art Director | Rafa Oliveira |
| Account Manager | Pablo Arteaga |
| Account Manager | Cíntia Mourão |
| Account Manager | Daniela Ferreira |
| Account Manager | Mirelly Rosa |
| Production Company | Tubarao Filmes |
| Sound Production | Comando S |