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ANDY Awards

Creative Award
New York, United States
Lowe's - "Vines Fix in Six" by ANDY Awards 2014

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TitleVines Fix in Six
Agency
Campaign Vine Fix in Six
Advertiser Lowe's
Brand Lowe's
PostedMay 2013
Business Sector Retail, Distribution & Restaurants
Media Type Case Study
Length
AI Description The "Vines Fix in Six" ad by Lowe's, crafted by BBDO New York, demonstrates the brand's innovative approach to home improvement. Utilizing the Vine app, Lowe's presents a campaign where six-second videos offer quick, fun, and quirky DIY tips. The visually engaging ad features snippets of home improvement hacks, all shot entirely in-house using an iPhone. Throughout the ad, viewers witness how quick and easy fixes can enhance their homes, with fast-paced shots and vibrant visuals keeping the viewer engaged. The campaign highlights Lowe's philosophy, "Never Stop Improving," by leveraging the potential of social media to reach a broader audience efficiently. The videos not only highlighted the practical side of DIY but also made use of Vine as a platform previously known for trivial curiosities, thereby creating a significant buzz online and rapidly transforming Lowe's into a Vine sensation. The ad concludes by emphasizing its success and cost-effectiveness.