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ANDY Awards

Creative Award
New York, United States
Reborn to be Alive - "Reborn app" by ANDY Awards 2014

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TitleReborn app
Title (original language)2nd Life Apps
Agency
Campaign Reborn app
Advertiser Reborn To Be Alive
Brand Reborn to be Alive
Date of First Broadcast/Publication 2013
Business Sector Blood/Organ Donation
Story To give people a second live, we decided to give apps a second iive
Media Type Mobile Advertising
Length
AI Description The advertisement, "Reborn App," by Reborn to be Alive promotes organ donation through innovative mobile technology. It starts with a stark message: "In Belgium, every year 300 people die because they don't get a new organ in time. That's almost one every day." This pulls the viewer into the urgency of the cause. The ad presents smartphone apps associated with large events, highlighting their redundancy post-event. It proposes a creative solution by transforming these unused apps into Reborn Apps, encouraging organ donation participation. When users open a Reborn App, they learn about organ donation and are invited to register as donors. The ad concludes by revealing the campaign's success, reaching 60,000 potential new donors. The dark, minimalist visuals and the urgent soundtrack emphasize the critical message of saving lives through organ donation.
Executive Creative Director
Executive Creative Director
Creative Team
Copywriter