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ANDY Awards

Creative Award
New York, United States
Honda - "Museum / Asimo" by ANDY Awards 2014

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TitleMuseum / Asimo
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedApril 2007
Product Civic
Business Sector Cars
Tagline The power of dreams
Media Type Television & Cinema
Length
Market United Kingdom
AI Description The Honda advertisement titled "Museum / Asimo" opens with a serene setting in a dimly lit museum filled with historical artifacts and machinery. Asimo, Honda's humanoid robot, explores the space quietly, reflecting on past technological advancements. The ad features Asimo walking through corridors, examining various exhibits, and contemplating the significance of human innovation. A key visual is Asimo's interaction with a reflection in a glass, symbolizing introspection. As the narrative progresses, Asimo approaches a grand staircase and begins to ascend, highlighting the robot’s technological prowess. This ascent metaphorically represents the theme of upward progress and the pursuit of dreams. The ad closes with Asimo walking towards a modern exit, reinforcing Honda's message of technological evolution. The voiceover, synchronized with the visuals, narrates, "Technology, making better, better. Onwards, upwards, any way but backwards," epitomizing the brand’s ethos of continuous improvement.
Production Company
Recording Studio
Creative Director
Creative Director
Art Director Chris Groom
Art Director
Art Director
Copywriter
Copywriter
Copywriter Chris Groom
Account Manager
Agency Producer
Producer
Director
Editor
Audio Engineer