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ANDY Awards

Creative Award
New York, United States
Honda - "Adventurous" by ANDY Awards 2014

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TitleAdventurous
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedAugust 2004
Product CR-V
Business Sector Cars
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Television
Length
Market United Kingdom
AI Description The Honda ad titled 'Adventurous' presents a vivid journey through Orpington, a seemingly ordinary town that turns into an adventure. The spot begins with questions about one's adventurous spirit and humorously highlights everyday challenges like fighting for parking and navigating traffic lights. The narration is paired with visuals of a Honda CR-V navigating suburban streets and open roads, emphasizing the vehicle's versatility and reliability. The ad transitions to an outdoor cinema setting where a diverse audience is captivated by the adventures unfolding on the screen. Through clever editing and playful commentary, the ad contrasts the mundane with the extraordinary, suggesting that every trip is an adventure with Honda. The tagline "The Power of Dreams" encourages viewers to embrace their adventurous spirit.
Senior Planner
Advertising Manager