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ANDY Awards

Creative Award
New York, United States
Honda - "Play" by ANDY Awards 2014

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TitlePlay
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedAugust 2004
Product Jazz
Business Sector Cars
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Television
Length
Market United Kingdom
AI Description The advertisement starts in a minimalistic white room filled with colorful toy parts reminiscent of car components. Children exuberantly engage with the pieces, assembling and playing with them, illustrating a childlike imagination and enjoyment. The soundtrack consists of a narration asking why one must grow up and suggesting that looking at things with a child’s excitement can teach us something. As the children play, they transform the vibrant pieces into a car, showcasing creativity and collaboration. The visuals are bright and playful, capturing the essence of childhood wonder. The commercial ends with the Honda Jazz fully assembled, seamlessly transforming from colorful parts to the sleek, finished car, representing the brand's innovative spirit and versatility. The Honda logo appears with the tagline "The Power of Dreams," reinforcing the connection between imagination and reality.
Advertising Manager
Senior Planner