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ANDY Awards

Creative Award
New York, United States
Honda - "Seats" by ANDY Awards 2014

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TitleSeats
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedAugust 2004
Product Jazz
Business Sector Cars
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Television
Length
Market United Kingdom
AI Description The Honda ad utilizes a playful cartoon animation to showcase the versatility of its Jazz model. Set against a minimalist white background, the animated sequence features a whimsical interaction between a stylized character and a geometric dog. The character follows commands like "Lie down," "Up," and "Sit," which correspond to the transformation of the car seats, demonstrating their flexible functionality. The ad's visual style is simple yet captivating, employing black and white colors with occasional pops of automotive color on the Honda Jazz. It concludes with the tagline 'The Power of Dreams,' reinforcing the imaginative and innovative spirit of the brand.
Advertising Manager
Senior Planner