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ANDY Awards

Creative Award
New York, United States
Honda - "The Power of Dreams - 2" by ANDY Awards 2014

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TitleThe Power of Dreams - 2
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedJuly 2004
Business Sector Automotive
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Trade Show Booth
Market United Kingdom
AI Description The Honda "The Power of Dreams - 2" campaign features a trade show booth that is both sleek and modern, reflecting the brand’s innovative spirit. The booth includes displays with Honda's historical images and quotes focused on innovation, determination, and achievement in the automotive industry, particularly in motorcycle racing. The space is well-organized, with interactive elements allowing visitors to engage with the brand's legacy and aspirations. The layout emphasizes Honda's commitment to exploring new ideas and technologies, inviting audiences to consider the dynamic and diverse nature of the brand. The visuals and text throughout the exhibition enhance the theme of pushing boundaries and reimagining possibilities within the automotive sector, aligning with the tagline, "The Power of Dreams."
Advertising Manager
Senior Planner