andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Honda - "The Power of Dreams - 3" by ANDY Awards 2014

Filter results by

TitleThe Power of Dreams - 3
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedJuly 2004
Business Sector Automotive
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Trade Show Booth
Market United Kingdom
AI Description The ad showcases a trade show booth featuring Honda, emphasizing their brand motto 'The Power of Dreams.' The booth displays vibrant colors, primarily yellow and red, which are eye-catching and align with Honda's theme of embracing diversity and innovation. The words 'Engine Start' are prominently featured, suggesting a focus on Honda's automotive ingenuity. The booth is sleek and modern, capturing the essence of Honda's forward-thinking approach. Through captivating visuals, the display neatly ties to the concept of achieving 'more for less,' highlighting an increase in brand preference, sales, and stakeholder engagement.
Advertising Manager
Senior Planner