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Honda - "The Power of Dreams - 1" by ANDY Awards 2014

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TitleThe Power of Dreams - 1
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedJuly 2004
Business Sector Automotive
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Direct Marketing
Market United Kingdom
AI Description The ad for the Honda Civic focuses on highlighting the car's remarkable features, emphasizing that these come at no additional cost. With a simple, clean design, the central image of a sleek Honda Civic is surrounded by text detailing complimentary features like air conditioning, CD player, and metallic paint. The background is a soothing blue, and the overall message promotes the value and quality of Honda vehicles. The ad targets consumers who appreciate value and innovation, suggesting that luxury features need not come at a premium price.
Advertising Manager
Senior Planner