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ANDY Awards

Creative Award
New York, United States
Honda - "Camera" by ANDY Awards 2014

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TitleCamera
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedDecember 2003
Product IMA
Business Sector Automotive
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Print
Market United Kingdom
AI Description The Honda print ad features a bold and eye-catching colorful structure resembling a camera, painted in a vibrant rainbow spectrum. This imaginative imagery captures the eye and highlights the concept of energy efficiency and storage. The text overlays the illustration with a thought-provoking question about where energy goes when braking and introduces the Integrated Motor Assist (IMA) technology. This technology recaptures energy lost during braking and stores it for future acceleration. The ad's vibrant graphics emphasize modernity and innovation, underlining Honda's commitment to dreaming bigger. By using bright colors and straightforward artistic imagery, the message is engaging yet clear: Honda is pushing boundaries in environmental innovation and technology.
Advertising Manager
Senior Planner