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ANDY Awards

Creative Award
New York, United States
Honda - "Trees" by ANDY Awards 2014

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TitleTrees
Agency
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
PostedDecember 2003
Product CR-V
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline The Power of Dreams
Philosophy They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
Problem ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
Result Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Media Type Print
Market United Kingdom
AI Description The Honda print ad titled "Trees" creatively showcases a CR-V SUV against a bright green background, symbolizing a fresh and adventurous vibe. Traffic lights have been transformed into tree-like structures, implying a journey through uncharted territories, echoing the text about explorers. The innovative concept aligns with Honda's diversity theme, suggesting exploration and embracing complexity. The vivid green gives it a modern, clean, and whimsical aesthetic, reinforcing the power of dreams and the brand's forward-thinking and motivating message. The imagery suggests readiness for challenges, embodying the adventurous spirit.
Advertising Manager
Senior Planner