Nike - "Ripple" by ANDY Awards 2014
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Nike - "Ripple"
- Brand: Nike
- Country: United States
- Advertiser: N/A
| Title | Ripple |
| Agency | Wieden + Kennedy |
| Campaign | Just Do It |
| Advertiser | N/A |
| Brand | Nike |
| Date of First Broadcast/Publication | 1990 / 1 |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Television |
| Length | |
| AI Description | The ad for Nike's 'Ripple' campaign features a young boy idolizing golf legend Tiger Woods. Through a series of nostalgic and inspiring visuals, the boy watches Tiger on TV, practices his golf swing, and follows his journey from playing indoors to playing outdoors. Screen captures show the boy's dedication, his bedroom adorned with Tiger's posters, and finally, clips of Tiger Woods in action. The narrative follows the concept of dreams, ambition, and the symbolic 'ripple' effect of one athlete inspiring another. The background music and soundbites emphasize key moments, enhancing the emotional appeal of staying determined and working hard to achieve goals. |
| Production Company | Biscuit Filmworks LA |