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Creative Award
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Metro Trains - "Deck the Halls (Dumb Ways to Die)" by ANDY Awards 2014

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TitleDeck the Halls (Dumb Ways to Die)
Agency
Campaign Dumb Ways to Die
Advertiser Metro Trains
Brand Metro Trains
PostedDecember 2014
Business Sector Public Transport, Mass Transit
Tagline Give the Gift of Safety
Media Type Television
Length
Market Australia
AI Description The advertisement features animated characters from the "Dumb Ways to Die" campaign, now set in a festive, holiday theme. The characters are whimsically dressed in winter attire and engage in silly antics to the tune of the classic carol "Deck the Halls," with playful lyrics emphasizing safety. The animation is brightly colored and cheerful, with snow gently falling, creating a light-hearted but meaningful visual. The ad humorously warns viewers of the dangers of thoughtless behavior, particularly during Christmas, and encourages safety with the phrase, "Don't be dumb or you will perish." It concludes with an appeal to "Give the Gift of Safety" by visiting iTunes to share the Christmas single, with proceeds going to the Salvation Army Christmas Appeal.
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