Old Spice - "Dadsong" by ANDY Awards 2014
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Old Spice - "Dadsong"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Dadsong |
| Agency | Wieden + Kennedy |
| Campaign | Smellcome to Manhood |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | November 2014 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smellcome to Manhood |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Old Spice 'Dadsong' commercial humorously depicts parents coping with their sons growing up. Scenes include a prom night with a mom clutching a teddy bear, a father on a lawnmower halting at his son’s change, and a nostalgic yearning as moms and dads let go. The soundtrack features a playful, melodious tune with lyrics expressing both sadness and joy over the sons' transitions to manhood. A repeating humorous theme involves parents appearing unexpectedly in varied contexts while they sing their woes and celebrations. The ad seamlessly integrates Old Spice body spray as a catalyst for these personal transformations, contributing to the comedic undertone. |
| Production Company | Biscuit Filmworks LA |
| Editing Company | MacKenzie Cutler |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Copywriter | Nathaniel Lawlor |
| Art Director | Croix Gagnon |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Director | Andreas Nilsson |
| Special Effects / VFX | The Mill LA |
| Music Company / Composer | Walker Music |