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ANDY Awards

Creative Award
New York, United States
Metro Trains - "Train Tracks" by ANDY Awards 2014

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TitleTrain Tracks
Agency
Campaign Dumb Ways to Die
Advertiser Metro Trains
Brand Metro Trains
PostedNovember 2014
Business Sector Public Transport, Mass Transit
Media Type Print
AI Description The image features an animated setting with cartoon-like characters dressed in colorful headbands. They each display expressions of concern and urgency as they stand beside train tracks. The backdrop is simple, with muted colors, focusing attention on the characters and their actions. The central message, 'Stay off the tracks! HOLD THEM BACK,' is displayed prominently in bold letters, emphasizing the theme of safety. The use of humor and playful animation aims to convey a serious message about train track safety in an engaging manner. The advertisement seeks to raise awareness and prevent accidents, targeting a broad audience by using a relatable and memorable style.
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter