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ANDY Awards

Creative Award
New York, United States
Metro Trains - "Electric Hurdle" by ANDY Awards 2014

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TitleElectric Hurdle
Agency
Campaign Dumb Ways to Die
Advertiser Metro Trains
Brand Metro Trains
PostedNovember 2014
Business Sector Public Transport, Mass Transit
Media Type Print
AI Description This print ad from Metro Trains, created by McCann Melbourne in 2014, features a playful cartoon character with a blue body and a red-and-white striped headband. The character is in motion, running towards three yellow electric hurdles with flashing symbols indicating electricity. The ad's backdrop is a vibrant green, adding a fun and engaging aesthetic. Above, the text "Avoid the electric hurdles" serves as a cautionary message, encouraging awareness about train safety along Metro Trains' network. It's visually simple yet effective, drawing attention through its animated style, bright colors, and humorous tone. The interactive feel is amplified with "TAP TO JUMP," making it resemble a video game.
Executive Creative Director
Creative Director
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Copywriter
Copywriter