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ANDY Awards

Creative Award
New York, United States
Metro Trains - "Sprint Training" by ANDY Awards 2014

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TitleSprint Training
Agency
Campaign Dumb Ways to Die
Advertiser Metro Trains
Brand Metro Trains
PostedNovember 2014
Business Sector Public Transport, Mass Transit
Media Type Web Film
Length
AI Description The Metro Trains ad titled "Sprint Training" humorously conveys an important safety message. It opens with a man wearing a retro workout outfit, complete with a yellow headband, sweatbands, and green shorts. He is running on a treadmill with vigorous enthusiasm while a catchy, almost repetitive laughter track plays, adding a comical element to the scene. Alongside him on another treadmill, a colorful animated character with a headband and sneakers is running, adding a playful touch. This character is part of the 'Dumb Ways to Die' series, providing a visual cue for the message.

As the ad progresses, the competition between the man and the animation becomes more intense, resulting in the man's increasing frustration and fatigue. Suddenly, a graphic splash and text appear on screen: "LET THE TRAINING BEGIN,” signaling a metaphorical death of the animated character in relation to safety lapses. The ad then transitions to showcasing an interactive tablet game, linking the visuals back to the 'Dumb Ways to Die' campaign. Ultimately, it states 'Dumb Ways to Die 2: The Games,' emphasizing the theme of train safety and awareness in a light-hearted yet impactful manner.
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Creative Director
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Art Director
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