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ANDY Awards

Creative Award
New York, United States
Metro Trains - "Leg Training" by ANDY Awards 2014

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TitleLeg Training
Agency
Campaign Dumb Ways to Die
Advertiser Metro Trains
Brand Metro Trains
PostedNovember 2014
Business Sector Public Transport, Mass Transit
Media Type Web Film
Length
AI Description The ad opens in a gym setting where a muscular man is preparing to lift weights. Suddenly, a colorful, animated character appears on a leg press machine, ready to exercise. The character's playful demeanor is evident, and when the exercise begins, they are unexpectedly squashed, resulting in a comical, cartoonish burst of color. The scenario shifts to another character playing a tablet game, enhancing the humorous and cautionary premise of the ad. The spot concludes with the memorable tagline "Dumb Ways to Die 2: The Games," reinforcing the campaign's theme of safe behavior in everyday activities.
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter