Metro Trains - "Let The Training Begin" by ANDY Awards 2014
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Metro Trains - "Let The Training Begin"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Let The Training Begin |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | November 2014 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Web Film |
| Length | |
| AI Description | The ad features a whimsical animated character, depicted in playful 2D animation, preparing to throw a javelin. As the javelin is launched, sparks fly, creating a sense of anticipation. However, the character humorously impales itself with the javelin, ending in a seemingly fatal but comical accident. The video closes with a message promoting awareness about 'Dumb Ways to Die,' using exaggerated humor to convey a crucial safety message about train safety. The combination of vibrant colors and comedic elements effectively delivers a memorable public service announcement. |
| Executive Creative Director | Patrick Baron |
| Creative Director | David Ponce de Leon |
| Art Director | Mathew Hine |
| Art Director | Ryan Clayton |
| Copywriter | Patrick Trethowan |
| Copywriter | Andrew North |