Metro Trains - "Dumb Ways to Die Halloween - Treat" by ANDY Awards 2014
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Metro Trains - "Dumb Ways to Die Halloween - Treat"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Dumb Ways to Die Halloween - Treat |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Date of First Broadcast/Publication | 2014 / 10 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Web Film |
| Length | |
| AI Description | The 'Dumb Ways to Die Halloween - Treat' ad is a whimsical web film by Metro Trains. It features playful animated characters, particularly a blue blob character dressed up for Halloween. The setting is a typical trick-or-treat scenario where a ghost character receives sweets from the blue blob character. As candy piles up, the playful nature turns cautionary with a humorous twist; an excess of candies causes an unexpected turn for the blue blob. Bright colors and simple animations enhance the playful atmosphere while underscoring a safety message. The ad ends with a reminder to be cautious around Halloween and trains. |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Oliver McGill |