Metro Trains - "Dumb Ways to Die Halloween - Trick" by ANDY Awards 2014
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Metro Trains - "Dumb Ways to Die Halloween - Trick"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Dumb Ways to Die Halloween - Trick |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Date of First Broadcast/Publication | 2014 / 10 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Web Film |
| Length | |
| AI Description | The ad "Dumb Ways to Die Halloween - Trick" by Metro Trains showcases a humorous, animated sequence featuring the campaign’s recognizable characters dressed in Halloween costumes. One character, dressed as a ghost, visits a house to trick-or-treat and is given candy. The scene shifts to show the ghost character moving away sadly from the house, as a group of angry-looking cartoon chickens follows in tow. This light-hearted, colorful ad aims to spread awareness about Halloween safety around trains, reinforcing the original campaign's tone of conveying messages about safety with comedic elements. The simple animation style and playful antics draw the viewer’s attention, ending with the message: "Be safe around Halloween and trains." |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Oliver McGill |