Metro Trains - "Dumb Ways to Die Halloween" by ANDY Awards 2014
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Metro Trains - "Dumb Ways to Die Halloween"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Dumb Ways to Die Halloween |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Date of First Broadcast/Publication | 2014 / 10 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Web Film |
| Length | |
| AI Description | The 'Dumb Ways to Die Halloween' ad from Metro Trains features a whimsical animated style set against a purple night sky. The scenes open with a large moon and silhouetted haunted house, a graveyard, and bats flying in the air. As the Halloween theme progresses, we meet adorable cartoon characters—a ghost costume character and a blue figure—engaging in trick-or-treating. The ghost character knocks on a door adorned with cobwebs and bats, and receives candy from the blue figure. The playful interaction underscores safety awareness in an amusing, festive Halloween setting, capturing the essence of seasonal celebrations with a humorous twist. |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Oliver McGill |