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ANDY Awards

Creative Award
New York, United States
adidas - "Just Browsing, Thanks" by ANDY Awards 2014

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TitleJust Browsing, Thanks
Agency
Campaign Derrick Rose Jump Store
Advertiser adidas
Brand adidas
Date of First Broadcast/Publication 2013 / 7
Business Sector Sneakers / Athletic Footwear
Story The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.
We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.
How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game.
Media Type Print
Length
AI Description The adidas print ad captures the essence of athleticism and urban culture by featuring a young man mid-air in a dynamic leap. Sporting the vibrant adidas D Rose 3.5 sneakers, he reaches high, attempting to grab a pair from a shelf that's ten feet high. The design is simple yet impactful, with a background dominated by the adidas logo and the tagline "Just Browsing, Thanks." This visual metaphor reflects the concept of reaching for one's dreams and goals, aligned with the challenge set in the D Rose Jump Store event in London. The minimalist setting accentuates the jump, highlighting the sneakers as the ultimate reward.
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