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Creative Award
New York, United States
New York Lottery - "Fireplace" by ANDY Awards 2014

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TitleFireplace
Agency
Campaign Thoughts
Advertiser New York Lottery
Brand New York Lottery
PostedJune 2014
Business Sector Lottery & Gambling
Media Type Print
AI Description The New York Lottery's print ad, titled "Fireplace," features a minimalist illustration where a relaxed, solitary figure sits in a red armchair beneath a hanging fireplace. The warm orange and beige tones set a tranquil and cozy atmosphere. A humorous and curious thought is shown above the figure: "Why do people say 'tuna fish', when they don’t say 'chicken bird'?" This whimsical question hints at the freedom to ponder any thought without financial worries. At the bottom, the ad reads, "What will you think about when you don’t have to think about money?" promoting the idea that winning the lottery provides mental liberation and the opportunity to explore leisure and imagination.
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