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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Toothbrush" by ANDY Awards 2014

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TitleToothbrush
Agency
Campaign Sorry, I Spent It On Myself
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2013 / 11
Business Sector Department Stores, Supermarkets
Media Type Print
Length
AI Description This print ad from Harvey Nichols features a simple, clear image of a toothbrush encased in transparent packaging. Labeled as 'Multi-Bristled Toothbrush 95p,' it's part of Harvey Nichols' 'Sorry, I Spent It On Myself' gift collection. The ad humorously suggests self-indulgence during the holiday season. The text is concise, with a minimalist design emphasizing the humor with a touch of irony. The background is plain white, offering a stark contrast that directs focus to the product and message. The tagline 'Available in store and online this Christmas' alongside the hashtag #SpentItOnMyself reinforces the ad's playful and modern approach.
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