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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Sink Plug" by ANDY Awards 2014

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TitleSink Plug
Agency
Campaign Sorry, I Spent It On Myself
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2013 / 11
Business Sector Department Stores, Supermarkets
Media Type Print
Length
AI Description The Harvey Nichols advertisement features a simple white sink plug packaged in a clear box, with a label that reads "Harvey Nichols Gift Collection: Sorry, I Spent It On Myself." Priced at £1.13, the ad humorously plays on the idea of gifting oneself mundane items, using a tone of irony and self-indulgence. The ad’s minimalistic style, with its clean, white background, highlights the product and the cheeky message. The branding and pricing contribute to the humor and highlight the juxtaposition of a luxury brand promoting a basic item for Christmas.
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